Jean Marie Rozec

Title: The future of vegetable value chain in Vietnam : Direct collaboration between growers and retailers

Working in the Asia Pacific region Mr Rozec is passionate to drive the Horticulture industry in Vietnam by cooperation:
Mr Rozec is the Managing Director Rijk Zwaan Vietnam, part of the global Rijk Zwaan Group: One of world’s leaders in the seed industry.
Prior Mr Rozec served various growers across the continent with technology for protected horticulture industry with CMF greenhouses.

Rijk Zwaan Vegetable seeds are at the very start of the food chain and form the basis for what becomes fresh and healthy vegetables for a growing world population.

Rijk Zwaan is in constant contact with the entire vegetable chain to discuss market developments, consumer trends and demographic shifts that identify the right priorities for our breeding programs.
This enables Rijk Zwaan to be at the forefront of variety choice and innovation that meets the challenges and exceeds the expectations of our final customer, the consumer.

In Vietnam, we focus particularly on creating new vegetable varieties suitable for greenhouse cultivation. In order to support our customers, we also spend time and effort to provide them best growing knowledge on new growing technics such as soil-less cultivation.